It’s the last week of analog television in the United States. Most of us already know that and we know that the government provided two $40 coupons to anyone who requested them to get converter boxes so that older analog TVs would continue to work after June 12th.
Even with this help, not everyone can afford to go out and buy a new digital converter box. That means that on Friday, those folks will be without television. LG has decided to do something about the situation.
LG Electronics is helping hundreds of viewers in Houston, Dallas, Albuquerque and Seattle keep their analog TVs going with a free Zenith-brand digital TV converter box. The donated converter boxes will help viewers in communities considered most "unready" for Friday’s switch by full-power TV broadcasters to all-digital service.
"We are very grateful to LG for this donation of Zenith converters," said Elizabeth Rubalcava, affiliate relations director of the Dallas Concilio of Hispanic Service Organizations. "Many of the boxes are being distributed to low-income Hispanic families during this Tuesday’s Knowledge is Power community meeting in Dallas. The Hispanic families that we serve rely on TV for international news, community information, educational programming and free entertainment," Rubalcava said. "Because of the current economic situation, many families cannot afford to make purchasing a digital TV converter box a priority. But with LG’s generosity, we can help some of those families continue to enjoy television and stay connected to the world around them."
Additionally, LG Electronics is reminding over-the-air converter box and digital TV set viewers that it will be important to re-scan for channels on Saturday morning, since hundreds of digital TV broadcasters will be moving to new channel assignments during Friday’s transition.
"More than 600 local TV stations will move to new digital channels as part of Friday’s final switch, so it’s important to start your day on Saturday by re-scanning for channels with your converter box.” said Zenith Senior Vice President Richard Lewis.
Hopefully this will help some people continue to enjoy broadcast television in their homes. Especially considering that for many people in this situation, this may be the only communication they have with the outside world.