This week, Paramount is introducing its first UltraViolet title, Paranormal Activity 3. Paramount’s combo pack, released today, will give consumers some digital options by including UltraViolet and traditional digital copies in iTunes and Windows Media formats. The DVD version, due out next month, will only include the UltraViolet copy. Paramount will also include an UltraViolet copy (with digital copies in iTunes and Windows Media formats) in its release of the 3D combo pack for Transformers: Dark of the Moon next week.
Meanwhile, Fox, a member of the consortium behind UltraViolet, revealed at CES that they do not expect to release titles with UltraViolet until late 2012. According to a report by the Las Angeles Times, Fox executives want to see more retail outlets, more compatible devices, and a common downloadable format.
Accounts of UltraViolet’s success are varied, with representatives from the Digital Entertainment Content Ecosystem (DECE), the consortium of vendors behind UltraViolet, lauding it’s success to date and downplaying consumers’ initial frustrations. The president of Warner Home Video, Ron Sanders, states that “consumers are excited about the prospects for streaming and mobile device use with [UltraViolet]” while the press continues to report consumers’ complaints. Meanwhile, Warner’s Harry Potter and the Deathly Hallows, Part 2—the most successful movie of the year—continues to receive nearly as many one-star ratings as five at Amazon.com…largely in response to UltraViolet.