The Digital Media Zone is supported by an avid community of enthusiastic consumers, hobbyists, and technologists. Our readers and listeners subscribe to our content to be inspired, to learn, and to explore new technologies and services that enrich their lives.
If you have a product to offer that falls in the sweet spot for our audience, we’d love to help you promote it. We’re currently accepting sponsors for Home: On, our bi-weekly podcast about DIY smarthome products and services. Home: On is one of the top podcasts about connected home technology, often appearing in iTunes’ top 20 Gadgets podcasts.
Many podcasts use advertising exchanges to target a broad audience with general product offerings. That’s not us. We offer a smaller, mid-four-figure audience that’s invested in the space and the topics we cover. We’re not interested in selling mattresses or audiobooks that our listeners are going to hear about everywhere else. Instead, we want to expose them to innovative products and services that will enhance their connected homes and lives.
This is good for you, because unlike the scatter-shot advertising offered by most podcast networks, we can deliver an engaged community that’s more likely to be interested in your products or services. It’s also good for you because, well, it costs less than what you’ll pay through an exchange—they typically only support shows with an audience size of 20K or greater.
Our current Home: On sponsorship offering: A package of host-read ad blocks comprising a 15-second pre-roll and 60-second mid-roll with intro and outro company or brand mentions. We’ll work with you to craft a message that fits with the tone, pace, and personality of the show. We’ll also include a company or brand sponsorship mention in the feed and in the show notes with a link to your site. You can sponsor an individual episode or all episodes in the month.
We base our rates on CPMs, using an average of our most recent episode downloads over the past six months, rounded to the nearest thousand. If you’d like to get our current rates or find out more about becoming a sponsor at The Digital Media Zone, please reach out to us at firstname.lastname@example.org. If you’re offering something we can stand behind, we’d love to showcase it for you.