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Internet Radio in the Car? Closer Than You Think

image Pandora announced today that they have partnered with QNX Software Systems to bring internet radio to your car.  Pandora becomes the newest company to contribute to the fast-growing QNX CAR program, which provides automakers and automotive tier one suppliers with pre-integrated software and hardware technologies to accelerate product prototyping and reduce engineering costs.

“Pandora is pleased to partner with an automotive leader like QNX Software Systems because we believe our service is essential to achieving the goal of a truly personalized infotainment experience in the car,” said Jessica Steel, senior vice president, Pandora. “By offering QNX-based infotainment systems equipped with the Pandora service, automakers will allow drivers and passengers to enjoy the same personalized radio experience on the road that they now enjoy at home or at work.”

Launched in February 2009, the QNX CAR program offers a comprehensive set of technologies, including a connected application platform, sample applications, reference implementations, and a mechanism for delivering software updates and new features to the vehicle. The application platform now includes integrations with consumer media devices, Bluetooth, content management, Pandora Internet radio, and many other third-party technologies. These integrations can drastically reduce the upfront engineering needed to initiate a prototyping program, both for OEMs proving out ideas in a lab and for tier one suppliers competing for their next customer win.

“Traditionally, software and silicon vendors have worked loosely together, leaving all the integration work to the tier one supplier. By providing preassembled reference implementations and third-party technologies such as Pandora Internet radio, QNX CAR allows customers to skip first-level integration efforts and to work immediately on product development and differentiation,” said Tyler Nelson, vice president of marketing and business development, QNX Software Systems.

I don’t know about you but I love Pandora when I’m at home.  It would be great to see this technology come to our cars.