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Live Concert on Apple TV

Live Concert on Apple TV

Apple is streaming a concert special to iTunes users and Apple TV owners tonight, February 9, at 10:00  p.m. EST, 7:00 p.m. PST. The live content will appear on Apple TV under the brand iTunes Live in the Internet menu—an option that didn’t even exist on Apple TV just 24 hours ago. While some are questioning using Paul McCartney to premier such a feature, the choice aligns with Apple’s (an formerly Jobs’) affinity for all things Beatles.

Perhaps more importantly, this event demonstrates that Apple has the ability to deliver live video content and even introduce new programming options to the Apple TV on the fly, without a software update. Oh, the possibilities….

 

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About the author

Richard Gunther

Richard is a product experience consultant with a life-long interest in consumer electronics. He has been immersed in smart home tech for decades now and hosts The DMZ's home automation podcast, Home: On and co-hosts Entertainment 2.0 with Josh Pollard. Richard looks at products through an experience lens, always seeking the right mix of utility and delight.

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