While I’d like to say that it was the economy that caused this, I think it might have something to do with the fact that an HDGiants movie package cost well over $1000.
Ben Drawbaugh of EngadgetHD today reported that the content company has filed for Chapter 11 bankruptcy protection. Apparently the CEO and one technician still have jobs but everyone else has been laid off.
I have to say I’m a bit disappointed. I really thought this might be a good way to distribute content. I think one of the big problems was pricing. I’m sure much of the fault belongs to the studios. When I make a “bulk purchase” I expect a break on the price per unit. I have a feeling that wasn’t happening here.
Either way, as Ben notes, it’ll be interesting to see what happens to the people who already paid for content. Will they be supported should the hard drive they’re installed on crap out? I would hope so had I dropped a good chunk of money on this HD content.