Sonic, the parent company of Roxio and the CinemaNow streaming service today announced that they are providing the tools necessary to provide a full 3D experience in the home. The company is teaming with Nvidia to optimize content from CinemaNow for playback on GeForce GPUs and to provide support for Nvidia 3D Vision and 3D Vision-ready displays such as the Samsung SyncMaster 2233RZ and ViewSonic FuHzion VX2265wm currently in the market for 3D gaming.
"NVIDIA has pushed technological and design boundaries to deliver an unrivaled 3D gaming experience," said Ujesh Desai, vice president of GeForce business at NVIDIA. "Now, through our collaboration with Sonic and integrated support for Roxio CinemaNow content across our entire line of 3D Vision-capable GPUs, including the GeForce GTX 295, 285, and 275 processors, we hope to introduce millions of customers to the immersive world of 1080p 3D premium movies at home."
I can’t understand the jump to 3D. Many people have just purchase digital TVs (LCDs, Plasmas, etc.) Do we really want to head out and buy another TV just for 3D? I know it’s not something that will happen in my home for a long time. I’d much rather just use my current set and throw on a pair of two-toned glasses. Progress is usually good however, so it’ll be interesting to see if Sonic pushing it to the PC and living room will help the format, and thereby the sale of new sets, take off.
