For years now, it seems that everybody’s been talking about Apple making a television—bringing their UX expertise and sensibilities from devices like the Apple TV media device to the television itself. In fact, Roku has done just that, and they unveiled it this week at PEPCOM’s Digital Experience event.
In the pre-production models they demonstrated, the refined Roku 3 interface is the TV’s home base with “channels” for connected devices like Blu-ray players, game consoles, and cable boxes sitting side-by-side with the familiar Roku icons for Netflix, Hulu, etc. Making smart TV perhaps easier than ever before, it only shows channels for the devices that are actually connected, and it includes all of the great features of Roku, like Universal Search and a common user experience across apps.
Roku showcased this new implementation in partnership with two manufacturers—Hisense and TCL—who expect to release TVs with the integrated Roku experience this year to the U.S. and Canadian markets. At the DMZ, we’ve never been big fans of the smart TVs that are on the market, but this seems like a good step in the right direction to simplify and improve the overall TV experience.
Read the press release at roku.com.