I seem to remember seeing a similar press release fly out of my feed reader a few months ago and even though I haven’t heard a word since, it seems that Kingston and Paramount Digital Entertainment are promising to do the same thing.
The companies announced today that they have joined together to provide full length motion pictures on SD and USB flash drives:
“This unique agreement enables PDE to make available its entertainment offerings on USB and SD cards,” said Alex Carloss, EVP and GM of Paramount Digital Entertainment. “As more and more movies are viewed on computers and other portable devices, having a relationship with Kingston will become increasingly important to Paramount for years to come.”
“Kingston is very excited to join forces with Paramount Digital Entertainment on this venture as they are one of the most innovative and forward thinking studios for digital distribution,” said Rick Webb, vice president, consumer markets group, Kingston. “PDE adds great value to our memory products. We look forward to working with them to bundle additional Paramount content on our full line of USB drives and Flash memory cards.”
Yes, more and more movies are viewed on PCs and portable devices. What I can’t understand is how Paramount expects people to pay for a Blu-ray to watch their content at home and then pay again to watch it on their PC via USB? Just when I think the studios can’t get any greedier, it happens. “Instead of letting you rip your movies in a legal and easy to use way, we’ll just get you to buy it twice, as if buying it on DVD and VHS in the past wasn’t enough.”
While exploring other delivery options shouldn’t be a bad thing, I can’t shake this suspicion that we may soon see “Special Edition” packs at the store that will cost you an extra $10 but include a “Special Edition, Limited Release, Extra Content, Not Seen Anywhere Else USB Key!” Just another way for them to take more money for the same content over and over. I wonder how many will fall for it?
via PR News Wire